Being online increasing matters. Why:

• Employers and recruiters are head- hunting online.
  
• The majority of employers and recruiters Google you during the job selection process.
  
• Colleagues, clients and business partners use the web as the first place to go for information about you.
  
• Without an online presence you are effectively a ‘nobody’ (In the US many employers won’t hire people, who don’t have some sort of online presence. While this trend is not so prevalent in Australia, it is increasingly heading this way)
  
• You can use your online presence such as LinkedIn and website as a place you can refer people, if undertaking a direct job search.
  

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