LinkedIn works, or rather LinkedIn works if you know how to use it properly. Yes, it requires time. Yes, not everyone is actively engaged in LinkedIn and yes, there are privacy concerns. But the reality is – recruiters view this tool as one of their top tools to find talent. If you are that top talent, LinkedIn is a pretty useful place to be found.
So, when I go on LinkedIn and I’m faced with a barrage of unprofessional conduct, it makes me cringe. For LinkedIn to work, you need to stop treating LinkedIn like Facebook. In no particular order:
- Don’t post a half naked picture of yourself.
- Avoid a profile picture that has you as cute as pie, or posed as a sex god, or goddess.
- A picture of your pet dog, or cat is just not appropriate.
- Don’t have a picture of yourself surrounded by your family.
By all means, post these wonderful pictures of yourself on Facebook. Just keep in mind, that unless your Facebook is locked down into private mode, recruiters and headhunters will also see these pictures of you, as most recruiters and employers will be checking your social media profiles. A picture of you having a great time at a party is entirely appropriate on Facebook. It is not appropriate on LinkedIn. Keep the profile picture professional![Read more…]