Resume mistakes, can quickly take your resume from the ‘to interview list’ to the reject pile. In order to ensure your resume, does not end up in the garbage bin, make sure your resume makes a positive impression on prospective employers, by creating a resume that meets the employer’s needs and by avoiding these top 10 resume mistakes below.
Madison avenue advertising formulas you should use in your resume
Effective advertising works. That is why every year, billions is spent across the globe by companies big and small, advertising in popular magazines, newspapers, trade magazines, television and online.
On the other hand, ineffective advertising is like flushing money down the toilet and is a complete waste of money.
So what is the difference between advertising that works and advertising or sales pitches that don’t? The difference in the trade is known as the AIDA formula, which stands for:
- Get Attention
- Capture Interest
- Create Desire
- Call to Action
Revive a stalled job search for 2012
Well I know the holidays are on your mind right now, but have you thought about what you’d like to create for your career and yourself in 2012?
The New Year is fast approaching, and it’s a wonderful time to make a fresh start, so use the holidays to think about strategies to revive a stalled job search for 2012.
Every year, I receive calls and emails from potential clients that are really down in the dumps about their job hunting, having no success whatsoever when sending out applications for government or private sector jobs.
After reviewing their applications and talking with them about their job search, it becomes evident that the majority are missing out on jobs, due to poor responses to selection criteria, not applying for relevant positions and poor job search techniques.
So if you are unhappy with the job search activities in 2011, here are some tips for 2012, which will help revive your job search for 2012.
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Carolyn Smith BA, LLB, PLSC, CARW, CEIC, CERW