I want you to image two parallel planets. The first one I will call the employers planet and the second planet is full of job seekers like you.
The employer’s planet is receiving on a frequency called WIFM, or what’s in it for me? The job seekers planet is broadcasting on the frequency called WID what I do. Now the problem is that the broadcaster, namely YOU, is not really getting through to the receiver. You are doing your best, but your efforts are resulting in more rejection letters than interviews and you seem to be missing out on roles that you are well and truly qualified for.
Why is this? It’s simply because you are not broadcasting on the WIFM frequency, as potential employers simply don’t understand what’s in it for them. What you need is a signal decoder and that decoder is called your personal marketing message, which is clear, focussed, and speaks to the needs of your prospective employer.
I have literally viewed thousands of applications over the years and in this article I quickly outline the top 8 mistakes that the overwhelming majority of job seekers make, which usually results in them not getting through to interview.
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Carolyn Smith BA, LLB, PLSC, CARW, CEIC, CERW
