SEEK’s latest drive is to get job seekers to create their very own SEEK profile, rather than just applying for jobs via job postings. The advertising goes something like this – put your talent out there – let opportunity come to you. I’m sure you also recall their fairly recent TV advertising campaign.
With SEEK feeling the impact of LinkedIn it has tried to launch its own product. I personally like SEEK’s company profiles, where job seekers have a really useful resource when they are applying for a job at a company with company reviews. But I don’t like the SEEK profile. Why? [Read more…]