Effective advertising works. That is why every year, billions is spent across the globe by companies big and small, advertising in popular magazines, newspapers, trade magazines, television and online.
On the other hand, ineffective advertising is like flushing money down the toilet and is a complete waste of money.
So what is the difference between advertising that works and advertising or sales pitches that don’t? The difference in the trade is known as the AIDA formula, which stands for:
- Get Attention
- Capture Interest
- Create Desire
- Call to Action
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Carolyn Smith BA, LLB, PLSC, CARW, CEIC, CERW