If you think your LinkedIn profile is about YOU, you need to start thinking about this document in a whole new light. NO a LinkedIn profile is not about YOU, it is about what YOU can offer THEM! That is the employer, recruiter, hiring manager, or client.
Once you understand this vital principle, then you can start creating a profile that meets the needs of the audience.
Myth Two – You must thoroughly describe the responsibilities of each position under experience.
We love busting this myth, because it is so prevalent. The answer is no, you don’t need to thoroughly describe the responsibilities of each position.
This goes to the WIFM principles (what’s in it for me), namely employers are looking for someone who solves business problems, meets challenging goals and produces the desired results to improve processes or increase profits.
When outlining responsibilities, all you are stating is what you were supposed to do, not what you actually did, or achieved, or what value you bring to your new employer.
Myth Three – Your LinkedIn profile MUST include everything you have done
Your LinkedIn profile, like your resume is NOT a confessional and you don’t need to include everything that you have done. In particular if the information might be detrimental to you. However add as many past positions that add to your profile, so you can maximise the most out of networking linking.
Myth Four – If you have a LinkedIn Profile, recruiters and hiring managers will flock to find you
The majority of people using LinkedIn have poor results.
The reality is that unless you have an effective LinkedIn profile, people won’t be knocking on your door, excited to meet you. (In fact they probably won’t even be able to find you on LinkedIn)
Writing a profile that will work is time consuming and once you complete your profile, you need to make sure you maintain and use it (although this won’t be a huge time hog.)
Numerous studies have also shown that more than 75% of employers actively research job candidates online and 70% will make a decision NOT to hire a candidate based on what they find, including your LinkedIn profile.