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The bulk of my clients fall into 2 categories – those that have embraced social media, including LinkedIn and those that have deemed social media as irrelevant and a ‘waste of time’.
Now if you fall into the latter category and you don’t have an online presence and you are a professional, manager or executive, this could increasingly become a liability to progressing your career. Let me explain.
Being online matters for the following reasons:
Myth One –LinkedIn is about YOUIf you think your LinkedIn profile is about YOU, you need to start thinking about this document in a whole new light. NO a LinkedIn profile is not about YOU, it is about what YOU can offer THEM! That is the employer, recruiter, hiring manager, or client.
Once you understand this vital principle, then you can start creating a profile that meets the needs of the audience.
This year I’m surrounded by the ‘mutterings of friends, family and acquaintances’, who are just putting up with their lot work and career wise, as they only have 10 years or so until retirement.
My husband is quite a few years older than me, so many of his friends and colleagues are starting to gear up to retirement (which is the last thing on my mind). It is a standard joke in our household that hubby will be doing the caravan trip across Australia, while I’m still expanding my business to help serve more people.
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Carolyn Smith BA, LLB, PLSC, CARW, CEIC, CERW