For most job seekers a cover letter is often attached to the resume as a rushed after-thought.  However an effective cover letter can provide you with a strategic advantage over other job applicants, and if well written, could result in the difference between getting a job interview and not getting a job interview.

In fact cover letters are so important, that general surveys undertaken by various career experts indicate that over 60% of employers and recruiters thought that cover letters were ‘as important as or more important than resumes’.  [Read more…]

If you have a cover letter that starts with “Please find attached my application for Store Manager advertised on SEEK on the 14th June” – then it is time to radically rethink your entire approach to writing a cover letter.

A cover letter is the ultimate sales letter and the key to an effective sales letter is to persuade and communicate your worth.  To do this, you need to effectively elicit a reaction from your reader that you’re exactly the applicant that they are looking for. To create the ultimate cover letter for both the private and public sector:

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