Australian’s have an addiction to job boards.

If you talk to the bulk of job hunters, the only vision, or method they use when finding a new job, is to go straight to a job board, quickly search online for jobs that look like a ‘possible fit’ and then start submitting their resume and cover letter.  Then they wait…. don’t hear anything, or get rejection letters, so submit some more applications via the job boards and then wait…

I think our addiction to job boards is that they are ‘so easy to use’ and the promise of the perfect and highly lucrative job beckons us.

In the meantime, in the land of ‘job search coaches’, we try to drown out the message emanating from job boards and their effective and easy sell about securing your dream job at the press of a button.  We spend a good portion of our time advocating alternative strategies, such as direct job search campaigns, networking, researching opportunities, optimising, LinkedIn (to name a few methods).

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The bulk of my clients fall into 2 categories – those that have embraced social media, including LinkedIn and those that have deemed social media as irrelevant and a ‘waste of time’.

Now if you fall into the latter category and you don’t have an online presence and you are a professional, manager or executive, this could increasingly become a liability to progressing your career. Let me explain.

Being online matters for the following reasons:

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Myth One –LinkedIn is about YOU

If you think your LinkedIn profile is about YOU, you need to start thinking about this document in a whole new light. NO a LinkedIn profile is not about YOU, it is about what YOU can offer THEM! That is the employer, recruiter, hiring manager, or client.

Once you understand this vital principle, then you can start creating a profile that meets the needs of the audience.

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