Most job seekers write a resume and then use the same version across different jobs. Now as a writer, I’m able to successfully customise a resume when there is a specific job target in mind, but there are still changes and ‘tweaks’ that need to be made, so I develop profiles that can be easily changed by clients. 
The reason these changes need to be made is that resumes are in reality marketing documents (not a record of your work history), and to market yourself effectively you need to focus on the EXACT employer’s needs. By focussing on employer needs, you set the stage for creating a resume that will meet the needs of employers, which in turn, will mean you will attract more interview and job offers.


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Carolyn Smith BA, LLB, PLSC, CARW, CEIC, CERW