Myth One –LinkedIn is about YOU
If you think your LinkedIn profile is about YOU, you need to start thinking about this document in a whole new light. NO a LinkedIn profile is not about YOU, it is about what YOU can offer THEM! That is the employer, recruiter, hiring manager, or client.
Once you understand this vital principle, then you can start creating a profile that meets the needs of the audience.

Is the tiny detail in résumé important?
Over the last several years, there has been a prevailing trend towards shorter government applications. While full responses to selection criteria are still utilised, more Government agencies are turning to a cover letter, comprising of 1 or 2 pages.
Trying to find the ideal job, even when employed, can be one of the most difficult realities to deal with. Initially the prospect of finding a new job is not that daunting, but if you don’t quickly secure a new job, it can take a toll on your self- esteem (not to mention the financial pressure if you don’t have a job). Yet a positive outlook is crucial, as an employer will not want to hire someone that comes across as desperate, or depressed. So how to you remain positive?
Not so long ago, all you needed was to scratch together a solid resume and a cover letter and apply through your network, or send a hard copy of your resume to the employer that advertised in the newspaper.
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Carolyn Smith BA, LLB, PLSC, CARW, CEIC, CERW